The FinLab Toolkit

BEHAVIOUR DESIGN | UNDERSTANDING BEHAVIOUR CHANGE

Design & Ethics

This is a short primer for organisations to consider the ethics of their solutions. As ethics in business and design become increasingly difficult to manoeuvre, it is important that service providers spend time reflecting on their impact.

USE CASES

  • Challenge the ethics behind a successful product or service.
  • Sensitise teams to the possible impact of their work and their accountability towards their users.
  • Define where to draw the line between assistance and manipulation.

LIMITATIONS

Discussing ethics can be challenging — the primer is by no means exhaustive, and is meant to kick start a conversation on ethics rather than address all challenges.